4.01.2011

Identify the number of competitors and search

Identify the number of competitors and search - In SEO learning this time Kang Rohman is trying to write how to identify the number of competitors and search in Google search engine.

Number of competitors and search in search engine

What is the amount of competitor? The amounts of competitor are the number of competitor or rivalry for a keyword in search engine. How do we know the number of competition? It so easy to know it because every time we do a search on Google search engine, it will be automatically give you the amount of competition for that keyword.

Now please try to search with “blogspot tutorial” as the keyword, the following result are illustrate examples:

google-result-for-blogspot-tutorial

The picture that was given a red circle written about 60,600,000 results (0.10 seconds). It means the amount of competition or rivalry for the “blogspot tutorial” keyword as much as 60,600,000. In other words, there are as many as 60,600,000 websites and blogs use the keywords which recorded by Google. It so easy how to know the competitor, isn’t it?

What is the number of searches? Number of searches is how many peoples searching for the keyword in search engine, generally the number of searches are written in a monthly scale.

Where we know the averages number of searches? For this time, we need some help from tool. In this case as it written in yesterday’s post about the niche, we will use the Google AdWords Keyword Tool.

Now you can try to visit Google AdWords Keywords Tool page and write the “blogspot tutorial” keyword, and the result:

keyword tool result

As seen as the searches for “blogspot tutorial” keyword are 14800 per month for the global search (across the world) and 1300 for local search. so, if your blog relay on “blogspot tutorial” keyword with a target of United States visitors, the opportunity to obtain traffic is around 1300 visitors per month. Even your blog is at the top position on search engine, and the visitors were attracted to visit your blog (but this rarely happens). However, the number of searches will continue to change time to time.

That’s mean number 1300 just a suggestion and not a definite number, but this could be a little picture for us in determining the keyword in the chase.

The competition is inversely related searches

In planning the main keyword in the blog, we must to estimate the number of competition and the searches. What you have to remember is

The number of searches must look great in number, and the number of competitor should be small.

This means the numbers of competitions are inversely proportional with the searches.

The greater amount of competition will be more difficult to our blog to be a winner in search engine. However, although we are now ranks 1st on Google, would be in vain if no one is looking for.

So, please do some research before you decide to find the main target with specific keyword.

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