Where fabrication and design meet

This little re-quote has been sitting in my 'Drafts' folder for a while.  I find it quite challenging:

AEC is the only profession where the fabricators do not own the designers. Nike designs and then fabricates the shoe, Ikea designs and then fabricates the products and basically every element around us owns the fabrication and the design. When contractors figure out how to control the design, then the industry will be turned upside down.
via
Jason Grant's Blog - Adaptive Practice by Jason Grant

What do you think?